[-empyre-] First Theme and Guests - the Thickness of the Screen

G.H. Hovagimyan ghh at thing.net
Wed Sep 2 23:24:09 EST 2009

On Sep 2, 2009, at 5:48 AM, Julian Oliver wrote:
> detected and substituted for art ('Artverts')

gh writes:

I like the your notion of creating the software for  multiple  
devices. It speaks to the idea of re-configuring the Advertising  
Cloud ala Minority Report. The latest tech has cellphone projectors  
that cost $300 and project a 4x6 foot projection. It won't be long  
before holographic projections will be commonplace.  Just imagine  
SPAM being projected on every surface and floating in the air! You'll  
have 11,000 choices for diet pills, refinancing your mortgage,  
trimming your nose hair etc... The question  is whether substituting  
fine art images for advertising images is any different? After all  
the fine art images are just higher priced commodities that follows  
the same basic visual techniques as advertising.

The conflation and analysis of the art image and the advertising  
image is an interesting subject in and of itself.
My first *internet art* work in 1994 called Terrorist Advertising  
started to investigate these ideas. -- http://nujus.net/~nujus/gh_04/ 

Regis Debray, a French Philosopher/theorist is the major proponent of  
Mediology, here's the quote from wikipedia;"Debray is the founder and  
chief exponent of the discipline of médiologie or "mediology", which  
attempts to scientifically study transmission of cultural meaning in  
society, whether through language or images. Mediology is  
characterized by its multi-disciplinary approach. It is expounded  
best in the English-language book Transmitting Culture (Columbia  
University Press, 2004). In Vie et mort de l'image (Life and Death of  
Image, 1995), an attempted history of gaze, where he distinguished  
three regimes of the images (icon, idol and vision), he explicitly  
prevented misunderstandings by differentiating mediology from a  
simple sociology of mass media. He also criticized the basic  
assumptions of history of art which present art as an atemporal and  
universal phenomenon. According to Debray, art is a product of the  
Renaissance with the invention of the artist as productor of images,  
in contrast with previous acheiropoieta icons or other types of so- 
called "art," where these "works of art" did not fulfill an artistic  
function but rather a religious one."

I'd be interested in creating the "Artverts" it coincides with an  
ongoing project of media critique and "rant performances"  2001 -  
Palm Rants-- http://nujus.net/~nujus/gh_04/gallery14.html -- Rantapod  
-- http://nujus.net/~nujus/gh_04/gallery15.html -- and HD rants --  

The notion is how to Re-Claim public space that is now taken over by  
corporate interests.  Walking through Times Square, NYC one of the  
most interesting visuals is the news crawl on 1 Times Square.  It  
still claims a neutral discourse that engages public space. Jenny  
Holzer of course makes brilliant use of that specific emotion of  
pausing and receiving neutral information.


G.H. Hovagimyan

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