[-empyre-] empyre Digest, Vol 67, Issue 27 (Groomle)

david jhave johnston jhave2 at gmail.com
Tue Jun 29 21:54:41 EST 2010

A few tangents suggested by the flow of excellent ideas from Andrew thru OSP.

1. In terms of publishing as a 'public' activity, in 1996 Robin Dunbar
famously argued that the majority of language use was actually social
grooming ['Grooming, gossip, and the evolution of language']. From
this perspective, Google cld b seen as Groomle: measuring links that
function as allegiances, demarcating the social betweenness of ideas.
Facebook, youtube and Twitter exemplify the social motivation of
publishing as grooming, as does the practice of academic citations
(conferences and websites) which form potent hierarchical lineages
burrowing thru the sediment of publications.

2. 'Content streams' suggest to me a nascent hybrid format that is
midway between typography and motion graphics. Selectable linkable
notatable text embedded into essays that oscillate between video and
wiki. Josh Harris ('We Live in Public') anticipates publishing as
instantaneous a/v networking.

3. The year 2049: Ong's tertiary orality emerges. Group publishing
occurs from mesh networked cameras; creativity-measurement algorithms
log every word as it is 'spoken', real-time comparative analysis
grants patent/publications as 'thought' emerges on the network.

> ...... on Mon, 28 Jun 2010 13:14:00 +0200, Julian Oliver wrote,
> As Florian Cramer and I asked recently at Linux Week Linz, would the greats of
> painting or photography have accepted the persistent presence of an OSX or
> Windows logo in corner of their studio, let alone a Photoshop toolbar on their
> canvas or print while they work?

4. As much as i revere both Julian's work and Cramer's theories,
history suggests that many aesthetic geniuses are willing to forgo
ideological freedom & forge allegiances with branded content. Notably:
Caravaggio and Michelangelo who under the auspices of Catholic
branding did some renaissance 'motion graphics'. Contemporary
examples: boutique ad companies (psyop.tv ) who basically sell
creativity with tiny logos attached.

Navigating primate power structures as an aspect of publishing will
not disappear soon. Against the grooming instinct that utilizes
publishing to establish power (and cash) relations in primate groups,
OS offers modes for seeding future epigenetic metabolic shifts away
from selfishness; seeds that are still marginal and vulnerable to
ancient evolutionary instincts.

respects to the explorers,

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