[-empyre-] // The Artvertiser: AR ad-busting workshop at TodaysArt, The Hague //

Julian Oliver julian at selectparks.net
Tue Sep 20 21:47:54 EST 2011

The Arvertiser at TodaysArt, Den Haag


A project by Julian Oliver [NZ/DE], Damian Stewart [NZ/AT] and Arturo Castro
[ES] Presented in collaboration with NIMk

The Artvertiser enables the replacement of signs, billboards, banners and other
forms of advertising with artworks through the use of Augmented Reality.
TodaysArt will see the world premiere of the new Android (mobile operating
system for smartphones) port of the Artvertiser platform. Art works
('artverts') will be created by participants of a three-day workshop. 

The results will be made visible to the audience in city walks through the
Grote Marktstraat - an area increasingly surrounded by advertising and visual
communication signals. During the walks, audiences will encounter advertising
replaced by the artworks made by participants, seen through their Android



The Artvertiser is a software platform for replacing billboard advertisements
with art in real-time. It works by teaching computers to 'recognise' individual
advertisements so they can be easily replaced with alternative content, like
images and video.

Rather than refering to this as a form of Augmented Reality technology, we
consider The Artvertiser an example of Improved Reality.

The project was initiated by Julian Oliver in February 2008 and has been
developed in collaboration with Damian Stewart and Arturo Castro (Android
port/rewrite). It has appeared in full working form in street exhibitions in
Berlin as part of Transmediale 2010, in Brussels for the Europe wide Media
Facades Festival, in four inner-city walks during Rotterdam's Image Festival
and in Helsinki as part of an M-CULT public event and workshop.

Unlike most other Augmented Reality suites in use, The Artvertiser is a Free
and Open Source project, developed in the public interest. Powerful and
flexible, it can be customised and redistributed without dependence on a
centralised, company owned service. 

The Artvertiser runs on Linux, Windows, OS X and Android systems. 



Kind regards,

The Artvertiser team

Julian Oliver

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