jorgen.skageby at ims.su.se
Mon Jun 9 16:03:30 EST 2014
I would agree that value is produced and negotiated in the intersection between producers and consumers and are expressed in the way e.g. digital media objects are transferred and shared. While the bulk of research has focused on use and exchange value, I would also propose that there are cross-disciplinary influences that more recently have emphasized, not only the importance of social bonding value, but also ethical value and aesthetical values.
Social bonding value (Godbout & Caillé), which is often referred to as the most important value in gift-giving research, is concerned with the social ties between people and how these are managed and maintained through the exchange of goods and services. As mentioned there is also reason (at times) to consider additional “soft” values in relation to social media sharing. Research in interaction design, but also research in economic anthropology and sociology, has come to highlight ethical and aesthetical values. An ethical value relates to the risks and responsabilities a user may perceive when using or sharing a particular media object. It could relate to for example social justice, truth, democracy or principles of equality. The aesthetical value relates to a sensory and immediate experience. Ideally the aesthetical value is connected to an affective experience that brings about a sensation of beauty, fulfilment and purpose.
Further, in terms of immaterial, digital, affective or creative labor I would propose a combined reading of Murdock’s notion of "moral economies" and van Doorn’s notion of ”virtual-digital-material actualization" and suggest that these conceptualizations can be fruitfully combined into a 9-field model consisting of:
Virtual - Digital - Material
Commodity - Public Good - Gift
…by which we arrive at a model where we can start to think about differences and similarities between virtual commodities, digital gifts, material public goods etc.
This model is of course a simplification (e.g. in relation to the ”post-digital”). Nevertheless, as practices and objects travel across the levels and types, the simplicity of the model is meant to stimulate discussion on where to draw borders, how to theorize continuities and where to identify disruptions.
Jörgen Skågeby, PhD
Dept. of Media Studies, Sthm univ. Swe.
8 jun 2014 kl. 19:22 skrev Timothy Taylor <tdtaylor at ucla.edu<mailto:tdtaylor at ucla.edu>>:
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empyre at lists.cofa.unsw.edu.au<mailto:empyre at lists.cofa.unsw.edu.au>
Here’s the gist of my thinking of questions of value, labor, and cultural commodities such as music.
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