<div dir="ltr">Thank you for this great response, Maximilian. Really interesting to read about the contingencies that shape the rhythms and contexts of viewers' experience of the texts.</div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Fri, Nov 27, 2020 at 10:22 AM Maximilian Goldfarb <<a href="mailto:maximiliangoldfarb@gmail.com">maximiliangoldfarb@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">----------empyre- soft-skinned space----------------------<div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><blockquote type="cite"><div dir="ltr"><div><div class="gmail_quote"><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div class="gmail_quote"><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div dir="ltr"><div>Hi Maximilian,</div><div><br></div><div>I wanted to ask you about the street audience for this project. How do passersby engage with the messages on the sign? Do they stay and read a whole piece, or just a fragment? Is there any way to know whether people return and read other fragments of the work, or return to observe different works? </div><div><br></div><div>The sign presents such small units of text at a time. I'm curious how this fragmented form of engagement shapes viewers' relationships to the larger narrative within each work, and within the project as a whole.</div><div><br></div><div>Looking forward to discussing.</div><div><br></div><div>Best,</div></div></blockquote></div></blockquote></div></div></div></blockquote><p class="MsoNormal" style="margin:0in;font-size:medium;font-family:Calibri,sans-serif;color:rgb(0,0,0)"><span style="color:rgb(80,0,80);font-family:Arial,Helvetica,sans-serif;font-size:small">Dan</span></p><p class="MsoNormal" style="margin:0in;font-size:medium;font-family:Calibri,sans-serif;color:rgb(0,0,0)"><span style="font-family:Arial,sans-serif;color:rgb(34,34,34)"><br></span></p><p class="MsoNormal" style="margin:0in;font-size:medium;font-family:Calibri,sans-serif;color:rgb(0,0,0)"><span style="font-family:Arial,sans-serif;color:rgb(34,34,34)">…We don’t have any formal system in place to track how the display is interacted with. By observation, and anecdotally we find that 1) viewers respond differently to each piece, and 2) The viewers are not consistently the same. <span></span></span></p><p class="MsoNormal" style="margin:0in;font-size:medium;font-family:Calibri,sans-serif;color:rgb(0,0,0)"><span style="font-family:Arial,sans-serif;color:rgb(34,34,34)">So, there is no evidence of the differently mannered views, but it is not uncommon for someone to read work, and then enter into a discussion in the neighboring store that is minded by my collaborator. Again, very informal feedback.<span></span></span></p><p class="MsoNormal" style="margin:0in;font-size:medium;font-family:Calibri,sans-serif;color:rgb(0,0,0)"><span style="font-family:Arial,sans-serif;color:rgb(34,34,34)">There is very little information to contextualize each display as part of a serial whole, but there is a url that one may look to for information and inquiry.<span></span></span></p><p class="MsoNormal" style="margin:0in;font-size:medium;font-family:Calibri,sans-serif;color:rgb(0,0,0)"><span style="font-family:Arial,sans-serif;color:rgb(34,34,34)">There is some small variation in how the text is formatted and animated. For longer work that is continuously rolling by, sometimes a viewer will be captivated and watch for a time. Shorter work is simply less time-demanding in this platform of course, and one can view a short poetic piece like the current work by Douglas Piccinnini, as it loops around again and again in a matter of less than one minute. In this case, (I find) that there is a certain satisfaction in finding that loop and understanding that it changes the reading in that the line picks up/feeds back from where it left off in a more cyclical way than it might on a page. <span></span></span></p><p class="MsoNormal" style="margin:0in;font-size:medium;font-family:Calibri,sans-serif;color:rgb(0,0,0)"><span style="font-family:Arial,sans-serif;color:rgb(34,34,34)">Warmer weather is another condition that changes how a longer work might get viewed. <span></span></span></p><p class="MsoNormal" style="margin:0in;font-size:medium;font-family:Calibri,sans-serif;color:rgb(0,0,0)"><span style="font-family:Arial,sans-serif;color:rgb(34,34,34)">A local regular passerby will read a longer piece over time in small fragments, but a non-local passerby may leave with an incomplete reading. I’m interested in this kind of incidental reading, -the way that one might take in signage and then a poetic text becomes incorporated into that experience, -integrating with or interrupting the eye and site. Each participant presenting work has an intention, content and relationship to thinking about audience that may differ from my own. My role is to offer this platform to experiment with language off the page. If the language of the text changes, it is amplified to a shifting audience. <span></span></span></p></div></div></div></div></div>
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