Hammer versus computer or life as a parking lot
Show who you are
Identity awareness
Personal entertainment
To exchange commodities on the market
The experience replaces the physical product
Detachment of the body . Inability to relate.
Impermanent, aspiration, desire, temporarily, transient involvement
Short-term. obsolete, obsolescence
Customers become clients.
No real relation. Everything becomes replaceable
Instead of buying a car: To pay to access the experience of driving a car.
Indispensable, redundancy
Physical ownership and intellectual property
From Owner to user.
The transition from possession to usage.
To rent real-estate
To restrict the stockpile
To lease capital equipment
Sub-contract of activity
To consider personal ownership as an extension (piece) of the own self and the human scale.
Traditional goods and services versus marketing of the cultural experience
Experience economy
The ?free and easy? syndrome
Customer confidence in experience
Employ, apply, to utilize, to take, to consume to make use of services, to take advantage of?
Occupancy
We are (only here) temporarily
To become estranged from oneself
Utilization- gebruikmaking
Article of use- gebruiksartikel.
User-friendliness gebruiks vriendelijk
Free lance: a person. Self-employed, offering services on a temporary basis to several businesses.
For particular assignments- a medieval mercenary. Act as a free lance.
Free agent: a person with freedom of action.
Bite size; open roads.
LTV
life time value
expiry date
the ?just in time? experience
to sow seeds of doubt
the commodity
free, disembodied, immaterial, easy, brief, temporary, disengaged, without any obligation, unattached, instant, immediate, independent,
A traditional article of use relates to the human-body. It?s an extension of the own self and the human scale. To give an example I take the hammer. This tool is very real and basic, consisting out of basic materials. Metal and wood. The shape is related to the hand and the weight to the rest of the body. It is clear and defined. The ?new? tool (computer) is also related to the human body and an extension of the own self. It however doesn?t have any human scale. As if it is immaterial. An abstraction part of a commercial domain.
I don?t feel physically connected with- or emotionally bonded to the thing.
Help me please understand the world?! bart stuart