Hey everybody,
I'm sorry for being so negligent in posts, but I hope to rectify that. 
I have been having trouble keeping up with all the posts, but am 
deciding to just throw something out there and hope that I am not 
repeating too much.
I just gave a talk at a space Messhall in Chicago and we were treading 
over this territory as well. I am sure it's on our minds. I came away 
with these thoughts that I think can address two different strands of 
thought:
1. Embodied practice (that is the participating in a social culture 
that exists outside commercial paradigms of political aesthetics 
practice) is a good thing. The emergence of spaces that attempt to 
produce new models of social exploration and the connecting of these 
spaces (and journals or magazines) is a key component in producing 
vital counter culture. It's amazing to me how much more useful these 
spaces are than theory. However, I don't want to go too far down the 
road of anti-intellectualism. It's just that we need places to 
participate in more than we need books right now.
2. Critique is a useful function, but if not contextuaized inside a 
community who want to grow, it is just mean spirited. The quest for 
calling out who is co-opting and who is commodifying and who is 
selling out, can often be a screen for one's own career or social 
frustration. I have seen more than a few times the use of the term 
co-opt applied to projects only because they attempt to retain a 
reasonable socially gratifying level of recognition. The witch hunt 
for self serving art projects can lead to more ill will than 
productive politics. So, I'm always curious about the approach to 
politics of calling out the corrupt among us. I realize I work in an 
institution where I feel somewhat complicit in a form of 
institutionalization. I'm ok with that. I think MASS MoCA can be 
helpful to some projects and not to others. There is some sense of 
contradiction that is tricky to navigate. I am also aware that 
producing counter-structures is often times more fruitful than the 
figuring out who is, and isn't truly down with the cause.
I often think we internalize the values of the marketplace by 
consistently retaining the avant-guare as new product placement. That 
under the veil of market critique, we are harboring our personal 
product, that is our subjectivity. This is problematic. Often the 
language of capitalist critique is used as a cover for our own ego. 
That happens... I swear.
-----Original Message-----
From: empyre-bounces@lists.cofa.unsw.edu.au 
[mailto:empyre-bounces@lists.cofa.unsw.edu.au] On Behalf Of christina 
ulke
Sent: Sunday, November 06, 2005 4:52 AM
To: soft_skinned_space
Subject: Re: [-empyre-] on meaningful articulations : strategies
Robby - i tend to disagree with you, I think art does have the power 
to change people's perception of things  and give us a very complex 
experience of reality. Art can indeed be effective in the traditional 
art world.
But how do you measure effectivity?
 I think one problem that stands in the way of having a serious 
discourse in the gallery/museum system is the 'branding' of the 
individual artist/artist group/ project and - along with it- the need 
for "product"[artist=product] consistency.
Take for example 'Fallen Fruit'; a project that was published in our 
3rd issue as one of the art projects  
http://www.joaap.org/new3/index.php?page=viegeneretal
" FALLEN FRUIT began as an artist's project for The Journal of 
Aesthetics and Protest in Los Angeles; it was a mapping of all the 
'public fruit' in our neighborhood in Los Angeles. We believe that 
fruit planted on private property which overhangs public space should 
be public property and created
this project to encourage people both to harvest and plant public 
fruit. The
project is a response to accelerating urbanization and the loss of 
people's capacity to produce their own foods, as well as issues around 
grassroots community activism, social welfare and social 
responsibility " http://www.fallenfruit.org/
 I wonder -  what started out as a "confined" art project is now an 
art collective/cultural machine driving its own advertisement campaign 
with spin-off projects in NY, shwag, events etc.
I would argue that Fallen Fruit is an example of a project that is in 
the process of commodifing/branding itself; the question is -is  this 
sort of production around the artwork an example of an"embodied" 
practice? Or is it an example of an  effective marketing strategy in 
order to get the
project into the Whitney  Biennale? Or is this commodification even
necessary to be effective?
Robby wrote:
I am very  skeptical that Art, and artists when articulated as
individual  practitioners, abstracted from a political, social, or
cultural base, can  have an actual effect here
and
While Fish Story is a solid and even innovative practice of 
documentary
photography- it, like Sekula's practice- becomes a stand in for the
real in the capitalist art marketplace, as he is bandied about as the
last standing Marxist in contemporary art
Ryan wrote
along the lines of Kenneth's questions, i'm also interested in the
engagement with criticality as an "embodied" practice (to use Brian's
phrase).
Ryan wrote
this is what i've seen as part of the journal's project (not to say
that for everyone else, of course). at some point, we have to evaluate
the state of embodiment. is the materialization of a given discourse
just producing books and conferences?
 i've been thinking about de Certeau's use of "tactics" v
"strategy" in relation to the militaristic use of those concepts...
(thanks to a recent discussion with the center for tactical magic) a
lot of critically engaged practice has put much faith in the notion of
tactics as a reactionary form of practice, whether of the direct
action kind, or the unconscious everyday method of coping. but i'm
wondering if it's not important now to develop notions of strategy...
what would a "strategical media" look like? this is what i've seen as
part of the journal's project (not to say that for everyone else, of
course). at some point, we have to evaluate the state of embodiment.
is the materialization of a given discourse just producing books and
conferences? or is it interfacing with life in other ways? i certainly
am not saying i know how to evaluate this (if it's even possible) but
it seems the questions would have to be raised. as to the question
about where commodification (fetishism) is happening... i think there
are multiple ways that one could site that. certainly the publishing
system, and what's been called the "academic-military-entertainment
complex" on other lists recently... best,
ryan
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