[-empyre-] Wired sustainability and Ambient Media

Thomas Shevory shevory at ithaca.edu
Sun Apr 13 01:07:25 EST 2008


I would say that the definition of ambient media is
fairly fluid.  The term originally derives, as I
understand it, from advertising, i.e., ambient media as
background images of various kinds signifying products
and brand names.  With the advent of dvds and cheap
projection devices, sound and image artists are
now able to proliferate their work into
previously unavailable public settings.

G.H., I love the work that you sent. It is truly
spectacular. The material that we have featured in
FLEFF, by artists Simon King  African Skies),
Johanna Vaude (Hybride), Eric Koziol (Ripple in the Eye),
among others, isn't interactive, but involves looped
electronic images, often, though not always, with
sound. While Chevelier's work would seem to necessitate
a museum or large  gallery space for exhibition, the
work that we feature, which is commercially available
(through for example, Microcinema International),
can be screened anywhere that there is an available
plasma screen, which includes hotel lobbies, cancer
treatment centers, hospitals, before cinema screenings,
and in museums and galleries as well. In this sense, it
is a form of popular or populist media.
(Here's a link to our website with the works
that we screened this year, with descriptions-
http://www.ithaca.edu/fleff/exhibitons/ambient/)

For FLEFF, we project on plasma screens on the
Ithaca College campus, and projected at a downtown
club behind local rock bands doing Tom Petty
covers (as a prefestival benefit to raise money
for a lakefront trail).  The audiences (and the
bands) really respond to it, as it generates a
modernized version of the whole 60s vibe, while
avoiding simple nostalgia.

Tom


>> Ambient media occupies the forefront of new media practices.
>
>
> What do you mean "ambient media."   Is it for example sound
art?
> I've done a series of morph still life that run on flat
screens.
> I
> called them ambient video. does that fit?
http://nujus.net/gh_04/
> gallery10.html  Recently I met Miguel Chevalier. he doe large
> scale
> projections of computer generated flora--
> http://www.youtube.com/watch?v=xzuRmpc78PI
>
> Does his work fit your definition of ambient media?  My friend
&
> colleague in France - Peter Sinclair has made a sound art work
> that
> reacts to the movement of the auto you are driving in an
> generates
> sounds  ---
http://nujus.net/peterhomepage/autosync/autosync.html
>
> Is this ambient media?
>
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