[-empyre-] What?
Eduardo Molinari
archivocaminante at yahoo.com.ar
Tue May 20 00:52:30 EST 2008
Dear julian,
did you read my comentaries about this?
e.
Eduardo Molinari / Archivo Caminante
Aramburu 880, Dto.1 (1640) Martínez
Provincia de Buenos Aires – Argentina
0541 1 47 98 48 35
--- El lun 19-may-08, Julian Oliver <julian at selectparks.net> escribió:
> De: Julian Oliver <julian at selectparks.net>
> Asunto: Re: [-empyre-] What?
> Para: "soft_skinned_space" <empyre at lists.cofa.unsw.edu.au>
> Fecha: lunes, 19 de mayo de 2008, 11:29 am
> ..on or around Sun, May 18, 2008 at 09:49:40PM -0700 h w
> wrote:
> > Carla quoted Jacoby:
> >
> > ---------------------------------------------
> > Art² has no importance; it is
> > life that counts. Art is the history of the years to
> come. It is the
> > creation of the most gigantic collective work in
> history: the conquest
> > of the earth, the conquest of freedom by and for all
> men.
> >
> > 1963 Mensaje en el Di Tella, Roberto Jacoby
> > ---------------------------------------------
> >
> > Conquest of the Earth, eh? Like any conquest, it shows
> a complete and
> > dismissive disregard for the conquered. And in the
> Great War between
> > "Man" and "Nature" I can assure
> you all that "Nature" cares even less
> > about "Man" than "Man" does of
> "Nature", and in the great struggle
> > between "Man" and "Nature":
> >
> > "NATURE" WINS EVERY TIME. NO EXCEPTIONS.
>
> hehe, and so does Absurdity. you can't argue with the
> absurd and so such
> absurdities like those by Jacoby above are outside the
> realm of rational
> critique. absurdity is one of the most profound weapons of
> the right
> wing for this reason: when Bush says God spoke to him, what
> are we to
> say? "No he didn't George. You're being
> ridiculous.."?
>
> that's not to say, of course, that this Jacoby quote
> isn't offensive
> (although i find it to be more silly than upsetting in any
> way). however,
> even by being offensive (or silly), it serves well as
> example of how
> strategic rhetoricists like to contruct their quotes. i
> think of it as
> being akin to engineering, of the extreme bridge-building
> kind.
>
> first you start with a general, uncomfortable and negating
> claim
> ("art has no importance") then proceed to an
> affirmation of something
> more dear, more primary ("it is life that
> counts") relieving that
> previous discomfort. at this stage you've earned the
> trust of the
> unastute reader and introduced an all-encompassing value
> system in which
> their beliefs are inevitably implicated. next - in an
> effort to exploit
> this trust - invoke images of humankind in some universal
> struggle
> within this value system, one upon which rests the liberty
> and future of
> humankind itself. you'll have many nodding and saying
> an affirming "Yes"
> to themselves in no time, especially if spoken to a crowd.
>
> i'm sure a great many people feel empowered reading
> Jacoby's quote
> without having any idea as to its inherent silliness, let
> alone its
> broader, more fateful, implications. instead, they will
> think him a
> generous, humane man of wide scope and bold, searing
> insight.
>
> put simply, the objective of such text is not to distribute
> good ideas
> so much as exploit people's desire to feel strong and
> resolute such that
> they feel this way when you speak to them; an impoverished
> influence..
>
> .. yet influence nonetheless. here i am writing about
> Jacoby - he's
> pretty good this guy ;)
>
> cheers,
>
> --
> julian oliver
> http://julianoliver.com
> http://selectparks.net
> messages containing HTML will not be read.
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