[-empyre-] 'real' networked art

Anna Munster a.munster at unsw.edu.au
Fri Oct 16 12:14:47 EST 2009


Hi Kazys,
I see that you have shifted a little in your 'categories' from your chapter (where you move from high-low to cool not cool via Liu), to the idea of internal vs external genealogies of networked art and culture. I think this is potentially a very rich shift. But I also wonder if we aren't actually fragmenting into more and more 'internal' networked scenes both culturally and artistically. So, for example, the aesthetics and textuality of YouTube is very different from Twitter and the cultural scenes there quite diverse. hence we have potential internal network genealogies everywhere. The Web 2.0 moniker may turn out ot be quite useless...however, a key unifier across these and other contemporary online environments is their performativity/celebrity. Would this be a distinguishing factor between web 1.0 and web 2.0 and beyond for you?

best
Anna

A/Prof. Anna Munster
Director of Postgraduate Research (Acting)
Deputy Director Centre for Contemporary Art and Politics
School of Art History and Art Education
College of Fine Arts
UNSW
P.O. Box 259
Paddington
NSW 2021
612 9385 0741 (tel)
612 9385 0615(fax)
a.munster at unsw.edu.au
________________________________________
From: empyre-bounces at lists.cofa.unsw.edu.au [empyre-bounces at lists.cofa.unsw.edu.au] On Behalf Of Kazys Varnelis [kazys at varnelis.net]
Sent: Friday, 16 October 2009 1:44 AM
To: soft_skinned_space
Subject: Re: [-empyre-] 'real' networked art

Hi Simon,

Thanks for the comments. I wanted to make a couple of points of clarification, since it seems like you misunderstood what I was after.

First, when I write about early work in new media experiencing "marginalization by established art institutions," such marginalization works both ways.

Many of the early practitioners felt marginalized or excluded by a hierarchical and incestuous world of art in the academy and the market from day one. So yes, as you write, many of the artists sought alternate places to operate from as an alternative to the artworld, not just in pursuit of new media. But looking at the early history of networked art wasn't my goal, so I condensed.

A sociological history examining this phenomenon would be interesting for someone to take on, especially if it was compared to the condition in architecture. During the 1990s, due to its early embrace by leaders in the academy, digital architecture became precisely what many new media artists would have fled from, a playland for the élite. In my case, the result was that I stayed away from writing about architecture and digital media for a good decade out of dismay at what had happened to it. Critical or progressive practices in that field have only developed in the last decade, often drawing on the work being done in the art world more than on architecture.

Now, apart from my argument about immediated reality, my fundamental point in this essay is that we need to think hard about what writing about "networked" art or "new media" art means today and how useful such distinctions are anymore. Genealogies that look inward, are no longer adequate to explain contemporary work. Hayles's "Born Digital" needs to be revised for the present day. The current generation hardly knows a world that wasn't digital and work that is intentionally limited to digital media is often as backwards looking as work that is limited to traditional media. Take Hayles's writing about hypertext fiction. Ok, hypertext fiction is great, it's revolutionary. But how many works of hypertext fiction have you read lately? I'd venture that few of us have read any in the last decade. But how many works of fiction in the last decade have been written on networked computers? Is the latter simply inconsequential? Or is the latter evidence of a deeper form of being "born digital," that no longer thinks of the digital as somehow different or autonomous?

This is what I'm calling for when I suggest that we need to look at network culture in the broadest sense, as a cultural moment, not as a product of technology, but rather as the product of a host of social, economic, and cultural changes. Of course you can't get much more establishment in the UK than winning Turner Prize and that Leckey presented a video lecture on his work on the Tate site informed simultaneously by music videos and YouTube webcam videos is precisely why we need to expand the way we look at this material, rather than producing more internalized genealogies, which is what I you seem to be calling for.

Best,




Kazys




Kazys Varnelis
kv2157 at columbia.edu<mailto:kv2157 at columbia.edu>

Director, Network Architecture Lab
http://networkarchitecturelab.org
http://varnelis.net

Graduate School of Architecture, Planning, and Preservation
Columbia University
Studio-X Research Facility
180 Varick St
Suite 1610
New York, NY 10014








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