[-empyre-] First Theme and Guests - the Thickness of the Screen
G.H. Hovagimyan
ghh at thing.net
Wed Sep 2 23:24:09 EST 2009
On Sep 2, 2009, at 5:48 AM, Julian Oliver wrote:
> detected and substituted for art ('Artverts')
gh writes:
I like the your notion of creating the software for multiple
devices. It speaks to the idea of re-configuring the Advertising
Cloud ala Minority Report. The latest tech has cellphone projectors
that cost $300 and project a 4x6 foot projection. It won't be long
before holographic projections will be commonplace. Just imagine
SPAM being projected on every surface and floating in the air! You'll
have 11,000 choices for diet pills, refinancing your mortgage,
trimming your nose hair etc... The question is whether substituting
fine art images for advertising images is any different? After all
the fine art images are just higher priced commodities that follows
the same basic visual techniques as advertising.
The conflation and analysis of the art image and the advertising
image is an interesting subject in and of itself.
My first *internet art* work in 1994 called Terrorist Advertising
started to investigate these ideas. -- http://nujus.net/~nujus/gh_04/
terror/index.html
Regis Debray, a French Philosopher/theorist is the major proponent of
Mediology, here's the quote from wikipedia;"Debray is the founder and
chief exponent of the discipline of médiologie or "mediology", which
attempts to scientifically study transmission of cultural meaning in
society, whether through language or images. Mediology is
characterized by its multi-disciplinary approach. It is expounded
best in the English-language book Transmitting Culture (Columbia
University Press, 2004). In Vie et mort de l'image (Life and Death of
Image, 1995), an attempted history of gaze, where he distinguished
three regimes of the images (icon, idol and vision), he explicitly
prevented misunderstandings by differentiating mediology from a
simple sociology of mass media. He also criticized the basic
assumptions of history of art which present art as an atemporal and
universal phenomenon. According to Debray, art is a product of the
Renaissance with the invention of the artist as productor of images,
in contrast with previous acheiropoieta icons or other types of so-
called "art," where these "works of art" did not fulfill an artistic
function but rather a religious one."
I'd be interested in creating the "Artverts" it coincides with an
ongoing project of media critique and "rant performances" 2001 -
Palm Rants-- http://nujus.net/~nujus/gh_04/gallery14.html -- Rantapod
-- http://nujus.net/~nujus/gh_04/gallery15.html -- and HD rants --
http://nujus.net/~nujus/gh_04/hd_rants/index.html
The notion is how to Re-Claim public space that is now taken over by
corporate interests. Walking through Times Square, NYC one of the
most interesting visuals is the news crawl on 1 Times Square. It
still claims a neutral discourse that engages public space. Jenny
Holzer of course makes brilliant use of that specific emotion of
pausing and receiving neutral information.
>
G.H. Hovagimyan
http://nujus.net/~gh/
http://artistsmeeting.org
http://turbulence.org/Works/plazaville
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