[-empyre-] benefits of practice to conventional research / could gamification save academia?

[Gabriel Menotti]

>Interestingly though, until very recently these
>developments have only been Cybernetic by
>structure, not by name (mainly because it carried
>the smell of a hype from the past). [LASSE SCHERFFIG]

How efficient is this sort of symbolic camouflage to disentangle a
discipline (structures of thought, conceptual frameworks, methods)
from the hype (of the past)?